“Great vision without great people is irrelevant” – Jim Collins, Good to Great.
Gone are the days where traditional ways of recruiting was put to play wherein you put out a job vacancy and wait for the right candidates to come to you.
As a head of recruitment in the modern age, you have to be a go-getter! You have to hunt for the right talent and, once you do, you have to go get them! The human resources a company possesses is one of their greatest assets and therefore you want your hiring managers to be where great talent is- the social media.
Since time is the only resource that is scarce, it is imperative for your team to make use of efficient tools that can address the labour-intensive procedure of finding and hiring great people. Thanks to the advent of social media and cloud apps, we are now exposed to some cool new solutions.
From new and upgraded versions of old recruitment standbys to automated applicant responses, there’s a whole new league of socially focused recruitment tools specially designed for every hiring need. Here are a few to keep an eye on:
The resumator is a recruiting tool that assists hiring executives keep a tab on where their job listings are posted and who’s looking at them. All you have to do is upload a job description on the site and it automatically posts this job opportunity onto various social media platforms such as LinkedIn, Twitter and Facebook. The Resumator then tracks candidate’s resumes and applies its own algorithm to rank candidates on a 5-star scale. It also comes with a Twitter-like “What makes you unique” feature, wherein applicants can briefly explain what sets them apart. This gives you great insights on the candidate’s profile and what he brings to the table!
SilkRoad Recruiting enables recruiters to cast a net as wide as possible, providing access to a whopping 6,000 plus job boards. It’s a one-stop shop for job posting and sharing and enables partnerships with Indeed and LinkedIn to help with job posting sponsorship and promotion which fetches your postings a huge number of audience online.
JobCast enables you to create an appealing Facebook careers page. As the talent that you wish to hire will be active on Facebook as well, it is a great idea to use your Facebook presence to attract them to your company. JobCast enables you to integrate your Facebook careers page with you company’s website and makes it easier for you to create a good-looking, engaging careers page with a user-friendly interface. This also lets your visitors to easily share the job opportunity with their friends online who may be interested in the opportunity.
The Big Three: Facebook, Twitter, LinkedIn
No matter how you slice it, Facebook is the biggest social networks out there with more than 1.3 billion registered users! It has proved to position itself as the place to search for people, grow a business, market product or service. With a remarkably high user retention as such, it’s the perfect place to engage with job seekers, offer industry insights and post all your job openings. Facebook also offers companies a “Careers” or “Job Openings” tab right on their page so as to allow candidates to visit one single depository and easily see the job opportunities that are available.
Fret not. An easy way of going about doing the same is including relevant hashtags with your tweets. Think of all the possible hashtags that are relevant with recruiting, hiring and job seeking and incorporate the same into your tweets that talk about the various job opportunities. Hashtags like #jobopportunity #hiring #marketing #enginerring and #recruitment. The list may never end. Get creative with your hashtags- you may even incorporate them into your sentences or may even add the location of the job! An example of such a tweet may be:
“#Hiring enthusiastic candidates for a #multinational company located out of #Mumbai. Candidates who are experienced in working within the #marketing domain are welcomed to apply for these positions. Send your #resume to us on firstname.lastname@example.org”
Finally, let’s talk of the most popular professional networking platform- LinkedIn. Considered the most frequented social media platform for hiring, LinkedIn, undoubtedly, is any recruiters best friend! Thanks to its paid search tools, you may share different types of content, share multiple job opportunities, hunt and connect with the right talent from across the globe! LinkedIn is a boon for recruiters for a very good reason, indeed.
Social media recruiting tools can have a huge positive impact on your recruiting strategy. Of course, winning the war of talent acquisition is no small game but once you’re armoured with the right recruitment tools, attracting your next great hire is just a few status updates away!